When discussing McDonald’s, few are aware of Ray Kroc, the man who acquired and expanded the company. The original McDonald’s restaurant was established in 1940 by Maurice (Mac) and Richard McDonald as a drive-in offering various food items. In 1948, the brothers revamped the business, narrowing the menu to focus on hamburgers, potato chips, pie, and drinks. This streamlined approach, known as the Speedy Service System, proved highly profitable. It featured self-service counters, pre-cooked food for quick delivery, all offered at very affordable prices.
Due to the tremendous success of the McDonald’s restaurant, the brothers initiated a franchise program to attract investors and expand the business. Ray Kroc, an American salesman and businessman, was intrigued by the impressive sales and profits generated by the small shop. In 1955, he established McDonald’s Systems Inc., later evolving into McDonald’s Corporation. Additionally, in 1961, he founded the McDonald’s Brothers company. Ray Kroc played a pivotal role in transforming McDonald’s into the global fast-food giant it is today.
Thanks to Ray Kroc’s efforts, McDonald’s expanded globally, boasting over 38,000 official restaurants renowned for serving quality food. Despite admiration for placing McDonald’s on the world stage, Kroc is a controversial figure. Some commend his achievements, while others criticize alleged irregularities, such as reportedly lying about his age to join the Red Cross Society. Nevertheless, McDonald’s remains dedicated to delivering quality to its customers and has become one of the most recognizable brands worldwide.
McDonald’s is committed to ensuring the best quality for its customers through initiatives like the McDonald’s Food For Thoughts survey and reward system. Unlike conventional discount schemes and promotions, Food For Thoughts empowers customers by allowing them to share feedback on various aspects, including food quality, company service, cleanliness, and more. This unique approach enables customers to communicate their opinions directly, contributing to McDonald’s ongoing efforts to enhance the overall dining experience.
Many customers wish to express their opinions on products and services but may struggle to find an accessible platform. McDonald’s Food For Thoughts survey initiative provides an easily accessible solution. Customers can conveniently participate using any device, including a PC, smartphone, or tablet, allowing them to take the survey from any location and at any time. Additionally, the survey is designed to be quick, typically taking no more than 5 minutes to complete. This user-friendly approach encourages customers to share their thoughts with ease.